Position Description

Communications Director

 

Classification: Fulltime, Salaried

Reports To: Executive Director

 

Position Overview: The Communications Director shall increase revenue for and community awareness of The Arc’s mission of full inclusion and participation of people with developmental disabilities in the community throughout their lifetimes.

The Communications Director shall work with the Executive Director, The Development Direcctor, the fundraising and marketing committees, and task forces of the Board of Directors to define and meet short- and long-term fundraising and public awareness goals and cultivate volunteer and funding resources to benefit programs and services of The Arc.

In Fundraising

  1. Solicit individual and corporate gifts and sponsorships through personal contact
  2. In collaboration with the Development Director, design and implement a social media annual giving campaign
  3. promote and publicize Special Events in partnership with the Development Director and Special Events Committee, and assist, where needed, with:
    1. Run Walk ‘n Roll: logistics, secure sponsors, bands, donors, volunteers
    2. Opening Doors: secure doors, sponsors, auction items, volunteers
    3. Arctoberfest: logistics, secure sponsors, bands, donors, volunteers
    4. Other special events as needed
  4. Secure entry fees, gift certificates, coupons etc. for program activities by establishing partnerships with area businesses
  5. Publicize The Arc’s Holiday Bazaar and Blossoms of Springtime
  6. Know and follow the principles of ethical fundraising contained in the Association of Fundraising Professionals Code of Ethical Principles and Standards and Donors Bill of Rights

In Public Awareness, the Communications Director will:

  1. Create a professional network of individuals and businesses that can support the agenccy’s communications and development efforts
  2. Develop and implement a GivingTuesday campaign
  3. Ensure that gifts are acknowledged in accordance with The Arc’s policies and practices by providing appropriate information to the Development Director
  4. Maintain and maximize The Arc’s internet presence and impact: The Arc website, Facebook, Instagram, Eventbrite, GofundMe, Click and Pledge, GivingTuesday, Youtube, Twitter, Icontact, ect.
  5. Ensure, through research and implementation, that external communication methods/systems are optimal
  6. Produce the quarterly print and electronic newsletter
  7. Increase Membership in The Arc of Harrisonburg and Rockingham through social media
  8. Speak on behalf of The Arc at civic group meetings or other public events as needed

Internally, the Communications Director will:

  1. Ensure, through research and implementation, that internal communication methods/systems are optimal
  2. Work with Support Services to improve internal communications and reporting by ensuring technology is available and utilized for the documentation of service delivery.

Other Duties: any other duties assigned by the Executive Director

Qualifications and Requirements:

Education, Knowledge, and Experience:

  • A four-year degree or a two-year associates degree in a related field and commensurate experience
  • Commitment to the mission of The Arc and to its vision of full community inclusion for all people with developmental disabilities
  • Demonstrated success in annual giving, major gifts, and individual and corporate gift fundraising for one or more nonprofit organizations is desirable
  • Knowledge and mastery of Microsoft Word, Excel, Access, and Publisher
  • Knowledge of and commitment to the principles of ethical fundraising contained in the Association of Fundraising Professionals Code of Ethical Principles and Standards and Donors Bill of Rights
  • Membership, or willingness to obtain membership, in the Association of Fundraising Professionals

Language Skills: Must have the ability to:

  • Speak
  • Write data and complete reports
  • Effectively present information and respond to questions from the general public
  • Represent The Arc professionally with diverse individuals and groups

Mathematical Skills: Must have the ability to:

  • Apply concepts such as fractions, percentages, ratios, and proportions to practical situations
  • Develop and adhere to budgets for development events and activities

Reasoning Ability: Must have the ability to:

  • Solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists
  • Interpret a variety of instructions furnished in written, oral, diagram, or schedule form
  • Make decisions and carry them out to their conclusion

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:

  • While performing duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand, walk, and sit. The employee is occasionally required to use hands to finger, handle or feel objects, tools or controls; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl
  • The employee must occasionally lift and/or move up to 50 pounds. specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus
  • The employee must have the ability and willingness to work evenings or weekends when necessary for meetings or events

Work Environment

The work environment characteristics described here are representative of thsoe an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The workplace is a tobacco- and tobacco product-free environment.

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